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Steve Coates
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Joined: 17 November 2014
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Posted: 01 December 2017 at 7:48pm | IP Logged | 1 post reply

WOW! The No-Prize is in the mail!

It's an activity book...



Thrills, never occurred to me. Thanks
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Doug Centers
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Posted: 01 December 2017 at 9:54pm | IP Logged | 2 post reply

I'm pretty sure this is the comic second row far right ,next to the Surprise comic.

Looney Tunes and Merrie Melodies #46
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Robbie Moubert
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Evertonian

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Posted: 01 December 2017 at 10:29pm | IP Logged | 3 post reply

I think you're right Doug. Well spotted.
 
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Karl Wiebe
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Posted: 01 December 2017 at 10:44pm | IP Logged | 4 post reply

It really hits home all of the comic books that have disappeared from culture (there are many many titles I have never heard of).  It helps put into perspective for me how truly incredible it is to invent a Superman, Batman, Wonder Woman and Spider-Man and have them LAST all these years.  It's easy to forget about all of the competition every month that these comics faced.
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John Byrne

Beam Me Up, Scotty!

Joined: 11 May 2005
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Posted: 02 December 2017 at 6:40am | IP Logged | 5 post reply

Brings memories of my 8 year old self, fresh off the boat, walking into a big chain store (Eaton's) in downtown Edmonton, and being confronted with a literal WALL of comics!
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Vinny Valenti
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Posted: 02 December 2017 at 11:07am | IP Logged | 6 post reply


Huh. I actually get a bit of a JB vibe from this cover, from the pose to the flowing cape, to the curvy approach to anatomy - even the face to a smaller extent. Apparently the artist is a man by the name of Mort Meskin, and Steve Ditko had been quoted as being a fan.
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Rick Senger
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Posted: 02 December 2017 at 4:10pm | IP Logged | 7 post reply

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Rick Senger
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Posted: 02 December 2017 at 4:22pm | IP Logged | 8 post reply

Matt, you're saying the fact that comics were lower-priced than most magazines was a main motivator for retailers to let comics go even though the return model was still open to them?  Huh, I had no idea that was the case; I assumed the comics industry abandoned the returns model and that was the reason for comics disappearing from traditional retail.  So if DC and Marvel had put out thicker, more expensive books they would have stayed on the stands and drug stores, etc.?

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Rick Senger
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Posted: 02 December 2017 at 4:34pm | IP Logged | 9 post reply

Times change: there are probably more western comics and romance comics than any other subject. 
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Rick Senger
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Posted: 02 December 2017 at 5:11pm | IP Logged | 10 post reply

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Matt Hawes
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Posted: 02 December 2017 at 5:30pm | IP Logged | 11 post reply

 Rick Senger wrote:
...Matt, you're saying the fact that comics were lower-priced than most magazines was a main motivator for retailers to let comics go even though the return model was still open to them?...


Yep, that was a good part of the reason. Comics simply aren't profitable enough for most retailers using newsstand distribution (which would mostly be businesses such as department stores, convenience stores, etc.) that those retailers feel its worth the space where other, more profitable items could be displayed. Not just higher priced magazines, but any other product that would be more profitable to the retailer.




 QUOTE:
... Huh, I had no idea that was the case; I assumed the comics industry abandoned the returns model and that was the reason for comics disappearing from traditional retail...


The return-ability of product through newsstand distribution hasn't ever changed, and the comics industry, if sold through that form of distribution, has to play by its rules and not its own.

Comics publishers didn't abandon the returns model, that stayed in place for newsstand distribution. What they abandoned, more or less, was the distribution through the newsstand itself. In the early 1990s, when this really began to happen more, it was because sales through the Direct Market was more profitable for the publishers, and there was no worry about returns (for the most part).

Comic publishers, like too many in the comic book industry at that time (and even today, sadly) were too shortsighted and greedy to worry about the future.



 QUOTE:
... So if DC and Marvel had put out thicker, more expensive books they would have stayed on the stands and drug stores, etc.?...


It's only speculation, but, yes, I think a format change has been needed for some time. I even have discussed this years ago on the board here:

LINK to post "Shape of The Future" (2006)


Edited to note:

I used "Wizard" magazine changing their format as a sign of going in the right direction. Admittedly, "Wizard" folded not long afterwards, but that had to do with many things (for example, the Internet scooping the magazine on news, the price guide becoming increasingly irrelevant, and "Wizard" really pissing off Marvel, DC, and other publisher by their actions at the conventions Wizard runs).

That noted, I still say comics need to change the format to compete more in the general marketpplace. Format change is but just one of many symptoms to an ailing industry, but it is an important one in need of examination.
 




Edited by Matt Hawes on 02 December 2017 at 5:35pm
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Matt Hawes
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Posted: 02 December 2017 at 5:38pm | IP Logged | 12 post reply

 Vinny Valenti wrote:
...Apparently the artist is a man by the name of Mort Meskin, and Steve Ditko had been quoted as being a fan...


Mort Meskin was a great artist. Definitely one of the finest from comics' Golden Age.

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Matt Hawes
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Posted: 02 December 2017 at 8:28pm | IP Logged | 13 post reply

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Matt Hawes
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Posted: 02 December 2017 at 8:33pm | IP Logged | 14 post reply

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Matt Hawes
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Posted: 02 December 2017 at 8:37pm | IP Logged | 15 post reply

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Matt Hawes
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Posted: 02 December 2017 at 8:42pm | IP Logged | 16 post reply

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Matt Hawes
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Posted: 02 December 2017 at 8:45pm | IP Logged | 17 post reply

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Matt Hawes
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Posted: 02 December 2017 at 8:48pm | IP Logged | 18 post reply

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Matt Hawes
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Posted: 02 December 2017 at 9:15pm | IP Logged | 19 post reply

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Matt Hawes
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Posted: 02 December 2017 at 9:37pm | IP Logged | 20 post reply



This one is hard to identify, as in the photo you pretty much only see the logo. However, it is the closest issue to the approximate date of the photo which has some parts around the logo that seem to match those seen in the photo.

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Matt Hawes
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Posted: 04 December 2017 at 9:12pm | IP Logged | 21 post reply

Whoops! The cover I posted was already in the thread. My bad!


Edited by Matt Hawes on 04 December 2017 at 9:19pm
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Jason Czeskleba
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Joined: 30 April 2004
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Posted: 05 December 2017 at 2:54am | IP Logged | 22 post reply

 Rick Senger wrote:
So if DC and Marvel had put out thicker, more expensive books they would have stayed on the stands and drug stores, etc.?


Both DC and Marvel tried repeatedly in the 70s to make a go of larger, more expensive comic book formats... DC had their 100-page Super Spectaculars (60 cents when a regular comic cost 20) and later their Dollar Comics (when a regular comic was 30 cents).  Marvel tried their line of double-sized (and priced) Giant-Size books in 1974-75.  Trouble was, none of them sold.  Kids invariably chose the smaller, cheaper books, despite the fact that their per page cost was more.  So even though newsstands might have liked a larger and more profitable format, kids literally weren't buying it, as long as they had other options.
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Matt Hawes
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Posted: 05 December 2017 at 12:28pm | IP Logged | 23 post reply

That was a change in page count, not format. Of course,  during about the same period the two publishers tried Treasury sized comics and they didn't go over, but I feel that was because they went too large in format. I explain more about my thoughts at the thread in the link I shared on this subject, so I will refrain from going into it here.

On the subject of this thread, I am in the process of matching up what covers everyone here has located and placing them into the photo of the book display. It is taking some time,  but it's almost like working a puzzle.
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Steve Coates
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Posted: 05 December 2017 at 4:54pm | IP Logged | 24 post reply

Good Luck Matt,

This is about as far as I got

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Robbie Moubert
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Posted: 05 December 2017 at 5:34pm | IP Logged | 25 post reply

I think this is what's behind Spotlight Comics although it would have been on sale since December 1944. It was renamed Suzie Comics with the next issue.

 
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