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Topic: The Mouse and the Fox Post Reply | Post New Topic
John Byrne

Imaginary X-Man

Joined: 11 May 2005
Posts: 119147
Posted: 18 January 2020 at 9:48am | IP Logged | 1 post reply

Kinda makes me sad.

Long history in that name.

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Joe S. Walker
Byrne Robotics Member

Joined: 16 April 2004
Location: United Kingdom
Posts: 573
Posted: 18 January 2020 at 11:10am | IP Logged | 2 post reply

A bit too much history featuring Rupert Murdoch, it seems. But I'd bet they'll revert to the old name sooner or later- it's too well known to be easily dropped.
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Tim O Neill
Byrne Robotics Security

Joined: 16 April 2004
Location: United States
Posts: 10109
Posted: 18 January 2020 at 11:18am | IP Logged | 3 post reply

It saddens me as well - so many filmgoing memories that
started with that Alfred Newman fanfare and animated logo.
It became so synonymous with Star Wars that I was recently
jolted when watching a recent TV broadcast of one of the
older Star Wars film on broadcast cable - the 20th logo and
fanfare were removed, and the film started with the
Lucasfilm logo and Newmanesque fanfare, which I assume is
an effort to preserve the feel that each film started with.
It was depressing, because the original had become part of
the film.

I do understand the need to do this - I feel pretty well
informed on the merger, and I still get turned around about
who owns what. This will make it clearer on that front.
But more significantly, I think Fox Network's racism is a
stain on the name, and they are smart to distance
themselves from it.

At least they are trying to preserve the brand name in some
way. Although as William Hughes points out in his
AVClub reporting:

"Still, at least the studio has been gifted with a new,
more modern moniker. After all, what says 'Hey, we respect
this studio and want it to succeed in the fast-paced,
contemporary world of 2020!' like keeping 20th Century
right there in the name?"

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Brian Floyd
Byrne Robotics Member

Joined: 07 July 2006
Location: United States
Posts: 6820
Posted: 18 January 2020 at 6:30pm | IP Logged | 4 post reply

They could have just kept the 20th Century Fox name....and changed their logo to an attractive actress from 21+ years ago.
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Peter Martin
Byrne Robotics Member

Joined: 17 March 2008
Location: Canada
Posts: 12400
Posted: 18 January 2020 at 8:19pm | IP Logged | 5 post reply

Rebranding was inevitable and totally understandable.
While you have Fox news co-existing, you cannot keep the
Fox name as part of your brand if you are Disney.
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Cory Vandernet
Byrne Robotics Member


Joined: 16 April 2004
Location: Canada
Posts: 797
Posted: 18 January 2020 at 11:40pm | IP Logged | 6 post reply

20th Century Pictures and Fox Films merged back in 1935, so what is now new is old again... or something.

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Matt Reed
Byrne Robotics Security


Joined: 16 April 2004
Posts: 33439
Posted: 19 January 2020 at 12:59am | IP Logged | 7 post reply

Sad.  The end of a very long era with a ton of history behind the name but, ultimately, absolutely understandable.  
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James Woodcock
Byrne Robotics Member

Joined: 21 September 2007
Location: United Kingdom
Posts: 5357
Posted: 19 January 2020 at 3:25am | IP Logged | 8 post reply

Fanfare back at the front Star Wars again? We can hope
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Jack Bohn
Byrne Robotics Member

Joined: 13 July 2013
Location: United States
Posts: 688
Posted: 20 January 2020 at 9:01am | IP Logged | 9 post reply

Back in the '50s, Universal was bought by International Pictures, and went by Universal-International for a while. If the property had been acquired by a diversifying Allstate insurance, then bought out by Citywide Banks, it would be Universal-International-Allstate-Citywide, until an executive says, "That's not a logo -- it's a chart of diminishing ambitions!" and truncates it back to Universal.

It is back to Universal, but not back to the Laemmles, so what's the point?
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Shaun Barry
Byrne Robotics Member

Joined: 08 December 2008
Location: United States
Posts: 6360
Posted: 20 January 2020 at 3:54pm | IP Logged | 10 post reply

One nice silver lining is that Disney+ is slowly starting to include some other classic Fox titles on their streaming service, in HD... for example, their presentation of 1959's JOURNEY TO THE CENTER OF THE EARTH looks fantastic!!

And at least they're keeping the 20th Century Fox intros and fanfares on their vintage titles.

(And yes, the Fox fanfare is still included on the three classic STAR WARS titles, and the Prequels, on Disney+.  I highly doubt they'll ever be included with the Sequel Trilogy.)

Edited by Shaun Barry on 20 January 2020 at 3:57pm
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Christopher Frost
Byrne Robotics Member

Joined: 24 October 2016
Location: Canada
Posts: 384
Posted: 20 January 2020 at 9:32pm | IP Logged | 11 post reply

The sequels won't get them for the simple reason that they weren't distributed by Fox, regardless of who owns who now.
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